Saturday, July 17, 2010

JUXTAPOSITION

This week, lecturer had talked about JUXTAPOSITION and RANDOM JUXTAPOSITION. These phrases are not new to me as they had been mentioned before during one of the class in foundation year. However, in this class, they were explained more detailed. I like this chapter as it is an interesting chapter!

Let's have a simple tour go through the meaning of Juxtaposition and Random Juxtaposition!

What is Juxtaposition?

"Juxtaposition can be defined as placing two variables, side by side and their contrast or similarities are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually 'turning' something familiar to something less familar or vice-versa."
----- cited from lecturer notes
When we talk about juxtaposition, it may refer to:
  1. Juxtaposition (literary), synonymous with contrast, two objects or texts that oppose one another.
  2. Random juxtaposition, two random objects moving in parallel, a technique intended to stimulate creativity.

------cited from lecturer notes

What is Random Juxtaposition?

Random Juxtaposition refers to the stimulation of creativity in problem solving, design or other creative pursuit by confronting two unrelated concepts or objects, usually the goal or problem to be solved on the one hand and a randomly selected object or concept on the other. Similar to an oxymoron.

------cited from Wikipedia : http://en.wikipedia.org/wiki/Random_juxtaposition

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